我是魏妘佳,出生於桃園市大溪,從小的個性活潑開朗、樂於與人相處,在學習過程中,我喜於嘗試多元的事物,因此參加過許多競賽及活動。常於在團體生活的我,負責、善於表達、洞察力高是大家常在我身上看到的標誌。也因為這樣的特質,在大學期間讓我擁有不同的經歷及思考能力,其中對於跨境電子商務行銷課程覺得特別有趣,報名參加「第五屆全國大專院校 B2B 跨境電商團體競賽」,協助企業操作「阿里巴巴平台」的營運,從國際站台操作技巧到電商平台行銷策略,透過競賽累積自身的實務能力,並得到競賽第一名的肯定。

爾後認為在電商行銷產業中,不僅要掌握數位科技端的演變,對消費者行為及商業模式的變化,也要非常敏感,從傳統角度看電商,只是電子平台上的交易,但自行動裝置成熟發展後,產生非常多元的商業模式,包括現今流行的社群行銷、數位廣告及多元金流,能讓商家將流量導入到自身品牌。在透過數據分析及解讀後,從中探討「消費者行為」,思考如何為產品或服務有效地訂定行銷策略,奠基未來在求職上想從事的工作方向。

I'm WEI YUN CHIA, from Taoyuan City. My father runs a family business in an automobile inspection factory and my mother is engaged in education-related work. My parents had great expectations of me since I was young, but they never restricted my learning and development, but respected my choices. This shaped my independent, strong and responsible personality, and also learned many things that should be done in dealing with others from my parents. attitude. American psychologist McClelland once said: "Motivation can be trained and stimulated." My two sisters are both studying business and management departments. I often hear them discuss international business issues, which arouses my strong interest in the business field. My interest prompted me to participate in many business competitions held both inside and outside the school.